Nigerian Duo Hope To Turn Local Spirit, ‘Ogogor’ Into Global Premium Brand
LAGOS APRIL 9TH (NEWSRANGERS)-Chibueze Akukwe sticks a label on a bottle of an upmarket Nigerian spirit in a factory in Lagos. He hopes stylish branding will help sell the tipple, fermented in nearby villages using techniques dating back centuries, to upmarket customers. A spirit called Ogogoro, referred to locally as “gin”, is extracted from palm…
